Meta has unveiled Muse, its latest AI agent designed to assist consumers with everyday tasks and projects by integrating with various personal apps and services, including email, calendars, payments, health and fitness apps, smart home devices, dining, shopping, music, and events. Unlike previous AI chatbots, Muse is positioned as an “agentic” AI that can actively perform actions on behalf of users, such as sending emails, booking travel, lowering bills, filling out forms, creating plans, generating grocery lists from recipes, sending party invitations, and making purchases through partnerships like Stripe’s Link for checkout protections.
Muse will be accessible via the web, iOS and Android apps, and WhatsApp chats, with future integration into Meta’s AI glasses. The service will initially be free, transitioning to subscription plans ($20/month for “Power” and $100/month for “Maximum”) as usage increases. Meta emphasizes transparency and user control, allowing individuals to selectively connect apps and services, and claims Muse operates within a secure virtual machine (Muse Secure VM) with a separate Sentinel agent to protect sensitive data like passwords and payment methods, asserting that user conversations are not shared with Meta’s advertising systems. However, given Meta’s history of privacy controversies and regulatory penalties, the success of Muse may hinge on whether consumers are willing to trust the company with such extensive access to their personal information.