Apple is set to host its annual iPhone event on Wednesday, September 9, at 10 a.m. PDT, titled “Surprise and shine.” The event is highly anticipated as it is expected to mark Apple’s entry into the foldable smartphone market, approximately seven years after Samsung’s initial release. The company has prepared a YouTube livestream for the event, and viewers can set reminder notifications within YouTube or watch the livestream on Apple’s dedicated events site.
In addition to the rumored foldable iPhone Ultra, which is speculated to have a price tag around $2,000, Apple is also expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max models for consumers who prefer a traditional smartphone design. The standard iPhone 18 model is not anticipated to launch until the following year. Furthermore, Apple may introduce other new hardware, such as an updated HomePod, camera-enabled AirPods, and new Apple Watch models. This event will be Apple’s first major product announcement under the leadership of new CEO John Ternus, following the tenure of longtime CEO Tim Cook. Source