According to Bloomberg’s Mark Gurman, longtime Apple executive Phil Schiller’s decision to step down from his role as head of the App Store was influenced by a desire to allocate more time to family and philanthropic endeavors. Schiller will continue his association with Apple as an Apple Fellow, working on unspecified projects. However, another significant factor in Schiller’s departure was his apprehension regarding the strategic direction proposed by new CEO John Ternus and services chief Eddy Cue. The pair aim to enhance App Store profit margins and generate additional recurring revenue streams.

Gurman reports that while there was no major dispute over Ternus and Cue’s strategy, Schiller harbored concerns that pursuing increased profitability could exacerbate tensions with both governmental entities and developers. The App Store’s management and Apple’s revenue share from the platform have been subjects of ongoing developer criticism and legal challenges. Consequently, Schiller opted to resign to distance himself from potential conflicts arising from these strategic initiatives.

This is a summary. Read the original at techcrunch.com.