MapQuest is now the No. 1 US app after bucking Trump’s ‘Lake America’ renaming

Summarized from techcrunch.com


MapQuest, the once-dominant mapping application, has experienced a remarkable resurgence, climbing to the No. 1 position on the U.S. App Store, up from No. 8 the previous day. This surge in popularity is attributed to the company’s decision to refuse renaming Lake Ontario to “Lake America” following President Trump’s executive order directing the U.S. geographic naming service to adopt the new name. In contrast, competitors Google Maps and Apple Maps complied with the order, leading to a wave of new downloads for MapQuest as consumers supported the company’s stance.

According to data from Sensor Tower, MapQuest has seen an estimated 632,000 downloads in the U.S. since the executive order was issued on August 27. However, MapQuest claims the app has garnered over 1.5 million installs across the U.S. and Canada. The company’s General Manager, Doug Berger, noted that many new users are actively engaging with the app, submitting feature requests and bug reports. The app’s downloads have surged, with more than half of MapQuest’s year-to-date U.S. downloads (56%) occurring between August 27 and September 1, representing a 123% day-over-day increase compared to the same period last year. Source