John Ternus hypes ‘huge launch next week’ in first memo as Apple CEO

Summarized from techcrunch.com


In his inaugural memo as Apple’s new CEO, succeeding Tim Cook after a 15-year tenure, John Ternus, the former senior vice president of Hardware Engineering, expressed enthusiasm for an upcoming “huge launch” scheduled for September 9. According to Bloomberg, Ternus highlighted the significance of this event, which is rumored to feature Apple’s first foldable iPhone and a broader rollout of an enhanced Siri AI, positioning the virtual assistant as a competitor to leading chatbots such as OpenAI’s ChatGPT and Anthropic’s Claude.

Ternus also conveyed optimism about future product development at Apple, mentioning rumors of upcoming innovations including camera-equipped AirPods, smart glasses, and a touchscreen laptop. His memo underscored a forward-looking vision, emphasizing both the immediate launch and the long-term potential of products currently in development and those yet to be conceived. Tim Cook’s farewell message to staff echoed confidence in Ternus’s capabilities, praising his understanding of building world-changing products and expressing excitement for his leadership.