The article reports that Apple TV is increasing its subscription prices for the fourth time in four years. The monthly subscription fee will rise from $12.99 to $14.99, while the annual subscription cost will increase from $99 to $119. Additionally, the Apple One bundle, which includes subscriptions to services such as iCloud+, TV, Music, and Arcade, will now cost $21.95 per month, up from $19.95.
The article also notes that Apple is not alone in raising subscription prices; Netflix increased its prices in March, and Peacock announced a price hike earlier in the month. The author suggests that these price increases are part of a broader trend among tech companies, which are also raising hardware prices due to ongoing RAM and component shortages driven by high demand for hardware used in AI data centers. The article concludes by mentioning that consumer dissatisfaction with the price increases may be short-lived, anticipating the upcoming announcement of new iPhone models, including what is expected to be Apple’s first foldable device, on September 9. Source