YouTube has introduced a new feature allowing eligible U.S. creators to tag Amazon products within their content, including Shorts, long-form videos, and livestreams, and earn commissions from resulting purchases. This integration transforms product recommendations into a direct revenue stream for creators while embedding Amazon’s extensive marketplace within YouTube, one of the most popular video platforms.

The update expands YouTube’s existing Shopping affiliate program by incorporating Amazon’s vast product catalog, enabling creators to recommend a wide range of items through a native integration. Creators can select products from a curated list provided by Amazon or request the addition of specific items via YouTube Support. Additionally, YouTube offers auto-tagging support, which can automatically identify and tag eligible Amazon products in a creator’s recent uploads. However, creators will only see their overall daily earnings in YouTube Studio, without detailed breakdowns for specific products or videos, and commissions will be deducted if a viewer returns a purchased item.

Eligibility for this feature requires creators to be enrolled in both YouTube’s Partner and Shopping Affiliate programs, maintain an active Amazon Influencer or Associates account, and link it to their YouTube channel. While only U.S.-based creators can currently tag Amazon products, these tags are visible globally. YouTube may automatically match tagged products with local merchant offers to facilitate commission earnings on international purchases, defaulting to the Amazon U.S. website if no local option is available. Source

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