Bluesky adds an ‘algorithmic opt-out’ feature for those who don’t want to go viral

Summarized from techcrunch.com


Bluesky, the open social network, has introduced an “algorithmic opt-out” feature that enables users to prevent their posts from appearing in the app’s main Discover feed. This update follows the recent addition of support for longer videos on the platform. The Discover feed currently has the capability to surface any post on Bluesky’s network, as posts are public by default. However, the new opt-out feature does not make posts private; rather, it reduces the discoverability of a user’s public posts to individuals outside their existing personal network.

The company implemented this feature in response to user demand, acknowledging that not all users wish to have their content go viral. Some users prefer to share posts exclusively with their followers without exposing their content to a broader audience. To utilize the opt-out feature, users can enable a new option within the app’s Privacy and Security settings, with the change taking effect within an hour. Notably, the preference is recorded at the account level, meaning it applies across any app powered by Bluesky’s underlying protocol, AT Proto, although other apps must choose to respect this preference. Source