Flipboard, a news magazine software company with recent investments in the open social web, has acquired the Portland-based startup Graze, which focuses on monetizing the open social web through ad-supported feed creation. Graze provides tools for building, customizing, publishing, and managing Bluesky feeds—curated post streams that users can set as their home feed or integrate into other apps using the open AT Protocol standard. Since its launch 21 months ago, Graze has delivered over 41 billion posts to approximately 12 million users.

Graze’s monetization model allows feed creators to generate income through contextual ads, which target specific communities rather than individual users, thereby avoiding the data-tracking practices associated with the “surveillance ecosystem.” Ad revenue is split 70/30 in favor of the feed creators, with around 60% of Graze’s traffic currently monetized. Flipboard’s CEO, Mike McCue, praised this approach for its privacy-respecting nature and equitable revenue sharing. Post-acquisition, Flipboard will continue utilizing Graze’s technology to enable users to build feeds across platforms running on the AT Protocol, including Flipboard’s own app, Surf. The financial terms of the acquisition, described as a small deal, are not being disclosed, noting that Graze had raised $1 million in early 2025 and employs just two team members. Source

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